Case Study – Writing & Communication
Finding the Voice of a Brand
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Overview
A global leadership consultant approached Scotch & Bonnet to refine how her company expressed its identity across client proposals, keynote scripts, and online content. Her work was respected, but the brand voice lacked cohesion: it was professional in tone yet missing emotional precision. The goal was not to invent a persona but to rediscover authenticity through language.
The engagement centered on brand storytelling and tone strategy: defining a vocabulary that matched her company’s clarity of purpose and human-centered values while remaining adaptable across business and creative contexts.
Approach
We began by performing a full language audit: proposals, blog posts, internal messaging, and executive communications.
Through interviews and text analysis, recurring strengths emerged: clarity, empathy, and intellectual curiosity.
We then built a tone-of-voice framework that captured these traits and applied it across mediums.
Workshops followed, helping the client’s team translate the framework into daily writing: proposals that persuade, thought pieces that resonate, and presentations that engage without jargon.
Key Outcomes
A unified brand voice guide adopted across written and spoken channels.
60 % faster drafting time for proposals due to a shared language reference.
Greater reader engagement on public-facing articles and newsletters.
Stronger internal confidence in communicating expertise through writing.
“
What began as editing became a process of reflection.
I learned not just how to communicate clearly, but how to communicate as myself.
Founder, Leadership Consultancy
